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Measurement of Attitude Toward Private Labels: A Replication and Extension

Thomas Kilian, Gianfranco Walsh, Holger Buxel

European Retail Research, 2008. DOI 10.1007/978-3-8349-8099-1_4

Has this study been replicated?

This paper is itself a replication attempt. The study it set out to replicate is listed below.

Study replicated

• A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates, Burton et al. (1998). Journal of the Academy of Marketing Science. View paper

Cite this record

Kilian, T., Walsh, G., & Buxel, H. (2008). Measurement of Attitude Toward Private Labels: A Replication and Extension. European Retail Research, 69–85. https://doi.org/10.1007/978-3-8349-8099-1 4

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