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The effect of employee behavior on brand personality impressions and brand attitudes

Daniel Wentzel

Journal of the Academy of Marketing Science, 2009. DOI 10.1007/s11747-009-0140-6

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 failed.

Replications

• SCORE new data replication of Wentzel (2009), Baskin et al. (2026). Outcome recorded: failed. H* (the three way interaction) was not supported and two simple interactions did not yield significant interactions as well thus not supporting the predictions.

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