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The effect of employee behavior on brand personality impressions and brand attitudes

Daniel Wentzel

Journal of the Academy of Marketing Science, 2009. DOI 10.1007/s11747-009-0140-6

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 failed. The earliest on record is from 2026.

Replications

• SCORE new data replication of Wentzel (2009), Baskin et al. (2026). Outcome recorded: failed. H* (the three way interaction) was not supported and two simple interactions did not yield significant interactions as well thus not supporting the predictions. Outcome read from OSF report.

Cite this record

Wentzel, D. (2009). The effect of employee behavior on brand personality impressions and brand attitudes. Journal of the Academy of Marketing Science, 37(3), 359–374. https://doi.org/10.1007/s11747-009-0140-6

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