Corporate sponsorship as an image platform: understanding the roles of relationship fit and sponsor–sponsee similarity
Has this study been replicated?
The atlas records 1 replication of this study. Recorded outcomes: 1 successful. The earliest on record is from 2026.
Replications
- SCORE new data replication of Pappu & Cornwell (2014), van de Ven et al. (2026). Outcome recorded: successful.
We found a significant mediation, as the indirect effect of the interaction of Fit and Similarity via Clarity on Positioning on Intention to Support was b = 0.067, se = 0.018, z= 3.731, p < .001 (unstandardized coefficients). Thus, this replication of the claim was successful according to the SCORE criteria.
Outcome read from OSF report.
Cite this record
Pappu, R., & Cornwell, T. B. (2014). Corporate sponsorship as an image platform: understanding the roles of relationship fit and sponsor–sponsee similarity. Journal of the Academy of Marketing Science, 42(5), 490–510. https://doi.org/10.1007/s11747-014-0373-x
Other studies in the atlas
Failed replications · Successful replications · All browse pages