FLoRA Replication Atlas › Browse

Corporate sponsorship as an image platform: understanding the roles of relationship fit and sponsor–sponsee similarity

Ravi Pappu, T. Bettina Cornwell

Journal of the Academy of Marketing Science, 2014. DOI 10.1007/s11747-014-0373-x

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 successful.

Replications

• SCORE new data replication of Pappu & Cornwell (2014), van de Ven et al. (2026). Outcome recorded: successful. We found a significant mediation, as the indirect effect of the interaction of Fit and Similarity via Clarity on Positioning on Intention to Support was b = 0.067, se = 0.018, z= 3.731, p < .001 (unstandardized coefficients). Thus, this replication of the claim was successful according to the SCORE

Other studies in the atlas

• So Hard to Say Goodbye? Turnover Intention among U.S. Federal Employees
• Keeping (future) rivals down: Temporal social comparison predicts coworker social undermi…
• Inequities in Educational and Psychological Outcomes Between LGBTQ and Straight Students …
• Dispositional greed
• The psychology of coordination and common knowledge
• Migration Processes, Familial Characteristics, and Schooling Dropout Among Black Youths

Failed replications · Successful replications · All browse pages