Loss aversion (simply) does not materialize for smaller losses
Has this study been replicated?
This paper is itself a replication attempt. The study it set out to replicate is listed below.
Study replicated
- Moderating Loss Aversion: Loss Aversion Has Moderators, But Reports of its Death are Greatly Exaggerated, Mrkva et al. (2020). Journal of Consumer Psychology. View paper
Cite this record
Zeif, D., & Yechiam, E. (2022). Loss aversion (simply) does not materialize for smaller losses. Judgment and Decision Making, 17(5), 1015–1042. https://doi.org/10.1017/s193029750000930x
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