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Less is more: The lure of ambiguity, or why familiarity breeds contempt

Michael I. Norton, Jeana H. Frost, Dan Ariely

Journal of Personality and Social Psychology, 2007. DOI 10.1037/0022-3514.92.1.97

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 mixed.

Replications

• Does learning more about others impact liking them? Replication and extension Registered Report of Norton et al .'s (2007) lure of ambiguity, Horsham et al. (2025). Outcome recorded: mixed. Overall, we found weak support for the original findings. View paper

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