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Licensing Effect in Consumer Choice

Uzma Khan, Ravi Dhar

Journal of Marketing Research, 2006. DOI 10.1509/jmkr.43.2.259

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 failed. The earliest on record is from 2017.

Replications

• Replication of Uzma Khan & Ravi Dhar (2006): Failure to Replicate, Netí­k} et al. (2017). Outcome recorded: failed. Unsuccessful replication attempt of Study 1 from the original paper by Khan & Dhar (2006). Read from abstract. View paper

Cite this record

Khan, U., & Dhar, R. (2006). Licensing Effect in Consumer Choice. Journal of Marketing Research, 43(2), 259–266. https://doi.org/10.1509/jmkr.43.2.259

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