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Sounds Big: The Effects of Acoustic Pitch on Product Perceptions

Michael L. Lowe, Kelly L. Haws

Journal of Marketing Research, 2017. DOI 10.1509/jmr.14.0300

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 failed.

Replications

• SCORE new data replication of Lowe & Haws (2017), Hannon et al. (2026). Outcome recorded: failed. A one-way between-subjects ANOVA found no main effect of voice-pitch condition [F(1, 613) = 2.53, p= 0.112, Cohen's f2= 0.004], such that the high-voice (n= 301, M= 5.09, SD= 0.94) and low-voice conditions (n= 314, M= 5.21, SD= 1.04) were not significantly different in their sandwich size ratings.Th

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