Web Commercials and Advertising Hierarchy-of-Effects
Has this study been replicated?
This paper is itself a replication attempt. The study it set out to replicate is listed below.
Study replicated
- Webpage Background and Viewer Attitudes, Stevenson et al. (2000). Journal of Advertising Research. View paper
Cite this record
Bruner, G. C., & Kumar, A. (2000). Web Commercials and Advertising Hierarchy-of-Effects. Journal of Advertising Research, 40(1–2), 1–8. https://doi.org/10.2501/jar-40-1-2-35-42
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