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Webpage Background and Viewer Attitudes

Julie S. Stevenson, Gordon C. Bruner, Anand Kumar

Journal of Advertising Research, 2000. DOI 10.2501/jar-40-1-2-29-34

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 successful.

Replications

• Web Commercials and Advertising Hierarchy-of-Effects, Bruner & Kumar (2000). Outcome recorded: successful. The results ... suggest that the advertising hierarchy-of-effects observed in the traditional media can be transferred to the dynamic environment of the web as well. View paper

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