FLoRA Replication Atlas › Browse

Webpage Background and Viewer Attitudes

Julie S. Stevenson, Gordon C. Bruner, Anand Kumar

Journal of Advertising Research, 2000. DOI 10.2501/jar-40-1-2-29-34

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 successful. The earliest on record is from 2000.

Replications

• Web Commercials and Advertising Hierarchy-of-Effects, Bruner & Kumar (2000). Journal of Advertising Research. Outcome recorded: successful. The results ... suggest that the advertising hierarchy-of-effects observed in the traditional media can be transferred to the dynamic environment of the web as well. Outcome read from p. 40. View paper

Cite this record

Stevenson, J. S., Bruner, G. C., & Kumar, A. (2000). Webpage Background and Viewer Attitudes. Journal of Advertising Research, 40(1–2), 1–6. https://doi.org/10.2501/jar-40-1-2-29-34

Other studies in the atlas

• Web Commercials and Advertising Hierarchy-of-Effects
• Does decision error decrease with risk aversion?
• What Counts as a Choice?
• Advancing Research and Measurement on Fathering and Children's Development
• Systematic identification of genomic markers of drug sensitivity in cancer cells
• Subjective Well-Being and Income: Is There Any Evidence of Satiation?

Failed replications · Successful replications · All browse pages