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Effects of Music in Advertising: Three Experiments Replicating Single-Exposure Musical Conditioning of Consumer Choice (Gorn 1982) in an Individual Setting

Ivar Vermeulen, Camiel J. Beukeboom

Journal of Advertising, 2015. DOI 10.1080/00913367.2015.1088809

Has this study been replicated?

The atlas has no replication or reproduction of this study on record yet.

An absent record is not evidence that the finding failed to replicate. It means no attempt has been indexed here yet. Search the atlas for related work, or send in a replication we have missed.

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