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Effects of Music in Advertising: Three Experiments Replicating Single-Exposure Musical Conditioning of Consumer Choice (Gorn 1982) in an Individual Setting

Ivar Vermeulen, Camiel J. Beukeboom

Journal of Advertising, 2015. DOI 10.1080/00913367.2015.1088809

Has this study been replicated?

This paper is itself a replication attempt. The study it set out to replicate is listed below.

Study replicated

• The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach, Gorn (1982). Journal of Marketing. View paper

Cite this record

Vermeulen, I., & Beukeboom, C. J. (2015). Effects of Music in Advertising: Three Experiments Replicating Single-Exposure Musical Conditioning of Consumer Choice (Gorn 1982) in an Individual Setting. Journal of Advertising, 45(1), 53–61. https://doi.org/10.1080/00913367.2015.1088809

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