Selling & Sales Management in Action: The Importance of Various Motivational Factors to College Students Interested in Sales Positions
Has this study been replicated?
The atlas records 1 replication of this study. Recorded outcomes: 1 mixed. The earliest on record is from 2011.
Replications
- A Cross-Generational Comparison of Motivational Factors in a Sales Career Among Gen-X and Gen-Y College Students, Bristow et al. (2011). Journal of Personal Selling & Sales Management. Outcome recorded: mixed.
the current study's findings revealed similar results with regard to the four factors that were most frequently cited as most important. However, multivariate and univariate tests provide evidence that the factors that motivate Gen-Y students differ from those that motivated their Gen-X counterparts
Outcome read from the conclusion. View paper
Cite this record
Castleberry, S. B. (1990). Selling & Sales Management in Action: The Importance of Various Motivational Factors to College Students Interested in Sales Positions. Journal of Personal Selling & Sales Management, 10(2), 67–72. https://doi.org/10.1080/08853134.1990.10753824
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