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Selling & Sales Management in Action: The Importance of Various Motivational Factors to College Students Interested in Sales Positions

Stephen B. Castleberry

Journal of Personal Selling & Sales Management, 1990. DOI 10.1080/08853134.1990.10753824

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 mixed.

Replications

• A Cross-Generational Comparison of Motivational Factors in a Sales Career Among Gen-X and Gen-Y College Students, Bristow et al. (2011). Outcome recorded: mixed. the current study's findings revealed similar results with regard to the four factors that were most frequently cited as most important. However, multivariate and univariate tests provide evidence that the factors that motivate Gen-Y students differ from those that motivated their Gen-X counterparts View paper

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