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A Cross-Generational Comparison of Motivational Factors in a Sales Career Among Gen-X and Gen-Y College Students

Denny Bristow, Douglas Amyx, Stephen B. Castleberry, James J. Cochran

Journal of Personal Selling & Sales Management, 2011. DOI 10.2753/pss0885-3134310105

Has this study been replicated?

This paper is itself a replication attempt. The study it set out to replicate is listed below.

Study replicated

• Selling & Sales Management in Action: The Importance of Various Motivational Factors to College Students Interested in Sales Positions, Castleberry (1990). Journal of Personal Selling & Sales Management. View paper

Cite this record

Bristow, D., Amyx, D., Castleberry, S. B., & Cochran, J. J. (2011). A Cross-Generational Comparison of Motivational Factors in a Sales Career Among Gen-X and Gen-Y College Students. Journal of Personal Selling & Sales Management, 31(1), 77–85. https://doi.org/10.2753/pss0885-3134310105

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