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Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products

Bella Rozenkrants, S Christian Wheeler, Baba Shiv

Journal of Consumer Research, 2017. DOI 10.1093/jcr/ucx067

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 successful. The earliest on record is from 2025.

Replications

Cite this record

Rozenkrants, B., Wheeler, S. C., & Shiv, B. (2017). Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products. Journal of Consumer Research, 44(4), 759–777. https://doi.org/10.1093/jcr/ucx067

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