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The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations

Rui (Juliet) Zhu, Joan Meyers-Levy

Journal of Marketing Research, 2009. DOI 10.1509/jmkr.46.1.37

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 failed.

Replications

• SCORE new data replication of Zhu & Meyers-Levy (2009), Baskin et al. (2025). Outcome recorded: failed. ""H was not supported as there was no main effect in the one way ANOVA. In addition, the means were directionally in the opposite direction of the effect shown in the paper."

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