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Looking Beyond First-Person Effects (FPEs) in the Influence of Scarcity Appeals in Advertising: A Replication and Extension of Eisend (2008)

Piyush Sharma, Rajat Roy

Journal of Advertising, 2015. DOI 10.1080/00913367.2015.1093438

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The atlas has no replication or reproduction of this study on record yet.

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