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Looking Beyond First-Person Effects (FPEs) in the Influence of Scarcity Appeals in Advertising: A Replication and Extension of Eisend (2008)

Piyush Sharma, Rajat Roy

Journal of Advertising, 2015. DOI 10.1080/00913367.2015.1093438

Has this study been replicated?

This paper is itself a replication attempt. The study it set out to replicate is listed below.

Study replicated

• Explaining The Impact Of Scarcity Appeals In Advertising: The Mediating Role of Perceptions of Susceptibility, Eisend (2008). Journal of Advertising. View paper

Cite this record

Sharma, P., & Roy, R. (2015). Looking Beyond First-Person Effects (FPEs) in the Influence of Scarcity Appeals in Advertising: A Replication and Extension of Eisend (2008). Journal of Advertising, 45(1), 78–84. https://doi.org/10.1080/00913367.2015.1093438

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