Explaining The Impact Of Scarcity Appeals In Advertising: The Mediating Role of Perceptions of Susceptibility
Has this study been replicated?
The atlas records 1 replication of this study. Recorded outcomes: 1 failed. The earliest on record is from 2015.
Replications
- Looking Beyond First-Person Effects (FPEs) in the Influence of Scarcity Appeals in Advertising: A Replication and Extension of Eisend (2008), Sharma & Roy (2015). Journal of Advertising. Outcome recorded: failed.
we found that value perception has a direct positive effect on the perceived influence on others that affects the perceived influence on self, which in turn influences purchase intention.
Outcome read from the abstract. View paper
Cite this record
Eisend, M. (2008). Explaining The Impact Of Scarcity Appeals In Advertising: The Mediating Role of Perceptions of Susceptibility. Journal of Advertising, 37(3), 33–40. https://doi.org/10.2753/joa0091-3367370303
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