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Brand Choice Behavior as a Function of Information Load: Replication and Extension

Jacob Jacoby, Donald E. Speller, Carol Kohn Berning

Journal of Consumer Research, 1974. DOI 10.1086/208579

Has this study been replicated?

This paper is itself a replication attempt. The study it set out to replicate is listed below.

Study replicated

• Brand Choice Behavior as a Function of Information Load, Jacoby et al. (1974). Journal of Marketing Research. View paper

Cite this record

Jacoby, J., Speller, D. E., & Berning, C. K. (1974). Brand Choice Behavior as a Function of Information Load: Replication and Extension. Journal of Consumer Research, 1(1), 33. https://doi.org/10.1086/208579

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