Brand Choice Behavior as a Function of Information Load
Has this study been replicated?
The atlas records 1 replication of this study. Recorded outcomes: 1 successful. The earliest on record is from 1974.
Replications
- Brand Choice Behavior as a Function of Information Load: Replication and Extension, Jacoby et al. (1974). Journal of Consumer Research. Outcome recorded: successful.
The hypothesis that finite limits exist to the amount of information consumers can effectively use was tested by operationalizing information load in terms of number of brands and amount of information per brand provided. The results of an experiment involving 192 housewives tend to confirm this hypothesis.
Outcome read from the abstract. View paper
Cite this record
Jacoby, J., Speller, D. E., & Kohn, C. A. (1974). Brand Choice Behavior as a Function of Information Load. Journal of Marketing Research, 11(1), 63–69. https://doi.org/10.1177/002224377401100106
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