Marketing Letters

Findings first published in Marketing Letters, paired with the replication and reproduction attempts on record. 9 studies in the atlas.

• Variety-seeking and time of day: a replication Trinh, 2025 — no replication on record
• Do happy people shop more? A replication–extension field study on spending Polman, 2025 — no replication on record
• The offer framing effect: a replication and extension Pfeifer & Schreiner, 2024 — no replication on record
• A Conceptual replication of the differential price framing effect in the field Köcher et al., 2023 — no replication on record
• Seemingly incidental anchoring: the effect of incidental environmental anchors on consumers' willingness to pay Dogerlioglu-Demir & Koçaş, 2014 — 1 failed
• Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning Roehm & Roehm, 2004 — 1 failed
• Defaults, Framing and Privacy: Why Opting In-Opting Out1 Johnson et al., 2002 — 1 failed
• On the Similarity of Classical and Bayesian Estimates of Individual Mean Partworths Huber & Train, 2001 — 1 successful
• Creating Brand Names With Meaning: The Use of Sound Symbolism Klink, 2000 — 1 successful