Journal of Marketing Research

Findings first published in Journal of Marketing Research, paired with the replication and reproduction attempts on record. 15 studies in the atlas.

• Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion Cian et al., 2020 — 1 successful
• The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish? Sokolova et al., 2020 — 1 successful
• When "More" Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options Allard et al., 2019 — 1 successful
• Having Control Over and Above Situations: The Influence of Elevated Viewpoints on Risk Taking Jami, 2019 — 1 failed
• Sounds Big: The Effects of Acoustic Pitch on Product Perceptions Lowe & Haws, 2017 — 1 failed
• Scarcity Polarizes Preferences: The Impact on Choice among Multiple Items in a Product Class Zhu & Ratner, 2015 — 1 failed
• Pressed for Time? Goal Conflict Shapes how Time is Perceived, Spent, and Valued Etkin et al., 2015 — 1 failed
• This Logo Moves Me: Dynamic Imagery from Static Images Cian et al., 2014 — 1 failed
• Framing Influences Willingness to Pay but Not Willingness to Accept Yang et al., 2013 — 1 successful, 1 mixed
• Self-Regulatory Strength and Consumers' Relinquishment of Decision Control: When Less Effortful Decisions Are More Resource… Usta & Häubl, 2011 — 1 failed
• Branding Alters Attitude Functions and Reduces the Advantage of Function-Matching Persuasive Appeals LeBoeuf & Simmons, 2010 — 1 successful, 1 mixed
• Why Do Consumers Buy Counterfeit Luxury Brands? Wilcox et al., 2009 — 1 successful
• The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations Zhu & Meyers-Levy, 2009 — 1 failed
• The Dishonesty of Honest People: A Theory of Self-Concept Maintenance Mazar et al., 2008 — 1 failed
• Licensing Effect in Consumer Choice Khan & Dhar, 2006 — 1 failed